Centre management organisations, city marketing agencies, DMOs and municipal economic departments work daily to create an attractive and vital city centre. But making good decisions requires good data. Digitwin brings together visitor flows, footfall data, real estate information and economic indicators in one clear dashboard. No scattered spreadsheets or outdated reports, but real-time insights that allow you to take immediate action.
What is Digitwin for centre management?
Centre managers, city marketing organisations and economic policy departments deal with a wide range of data: footfall counts, origin analyses, vacancy figures, accessibility data and event calendars. This information is often spread across different suppliers, systems and reports.
Digitwin brings all that data together on an interactive dashboard. At a glance you can see how many visitors there are, where they come from, how long they stay and how crowd levels compare to previous periods. Combine that with real estate data and economic indicators and you have a complete picture of the vitality of your city centre.
The platform goes beyond visualisation alone. You can measure the impact of events and campaigns, track trends across seasons and make well-founded proposals to the municipality, entrepreneurs and property owners.
What do you see in the dashboard?
Visitor flows
Real-time and historical insight into numbers, routes and dwell times per location.
Origin analysis
Where do visitors come from? Local, regional or tourist? Data per area of origin.
Crowd distribution
Identify peak and off-peak moments. Compare with events, weather and seasons.
Real estate and vacancy
Monitor retail vacancy and link it to visitor data for targeted area development.
Campaign impact measurement
Measure the impact of events and marketing campaigns on visitor numbers and dwell time.
Who is this platform for?
Centre management
Monitor the performance of your city centre with real-time data. Support your strategy towards the municipality, entrepreneurs and property owners. Compare periods, measure the impact of activities and identify trends before they become visible on the high street.
City marketing and DMOs
Understand your visitors: where do they come from, what attracts them, and how long do they stay? Measure the return on campaigns and events. Use the insights to spread crowd levels and improve the visitor experience.
Municipal economic department
Manage economic vitality with data. Monitor retail vacancy, shopping flows and the attractiveness of your city centre areas. Support investment decisions and subsidy applications with real-time figures.
Business associations and BIDs
Give your members insight into visitor flows and trends. Show the impact of joint activities. Use the data to attract new entrepreneurs and investors to your retail area.
Organisations using Digitwin
Dozens of centre management organisations, city marketing agencies and municipalities use Digitwin daily for data-driven city centre management. Some examples:
- Maastricht: Centrummanagement Maastricht, VEBM and Maastricht Marketing monitor visitor flows and manage crowd distribution and sustainable tourism
- Den Bosch: Den Bosch Partners (city marketing and centre management) uses the dashboard for economic indicators, visitor numbers and event evaluation
- Oss: Stichting Centrummanagement Oss provides entrepreneurs and policymakers with insight into visitor flows and trends via the platform
- Alkmaar: The city marketing organisation analyses visitor data, evaluates campaigns and monitors visitor trends
- Veenendaal: Data-driven retail area management with insight into footfall data and shopping flows
- Breda: Strengthening collaboration in the city centre with shared data insights from the platform
In addition, municipal economic departments throughout the Netherlands use the platform for policy support and monitoring.
More than footfall counting
Traditional footfall counts provide a number: the number of visitors at a measurement point. But that number alone does not tell you why visitors come, how long they stay or what they do.
Digitwin links footfall data to dozens of other data sources: origin analyses, real estate registrations, economic indicators, mobility data and event calendars. The result is a comprehensive picture of your city centre that you can share with all stakeholders.
You do not just compare today’s crowd levels with last week, but can also analyse how an event changed the origin of visitors, whether vacancy correlates with accessibility, and which areas lag behind comparable cities.
Want to know what Digitwin can do for your organisation?